Inside Track: The Business of Formula 1

Inside Track: The Business of Formula 1

High speed, high tech and filled with high-flyers – Formula 1 is the world’s most elite racing league, and in recent years has experienced explosive growth in attendance, viewership and market value. CNBC Documentaries goes inside the business to find out what is fueling its popularity and who is profiting. Correspondent Sara Eisen profiles the heads of billion-dollar racing teams, explores the strategy behind Formula 1’s expansion in the U.S., examines the role of brand-name sponsors, and looks at what’s in store for the sport’s future – including a new racing league for female drivers called F1 Academy.